LL Cool J Partners With Sony To Launch My Connect Studio

LL Cool J Partners with Sony to Launch My Connect Studio

When LL Cool J (born James Todd Smith) was just a teen his mother used her income tax return (about $600) to buy him a drum machine. Some 27 years later, the Queens MC has become one of hip-hop music’s greatest of all time, parlaying his success into numerous ventures that don’t require the microphone he has tattooed on his arm. Needless to say, the return on his mom’s investment has been astronomical.

With LL receiving the well-deserved I Am Hip-Hop lifetime achievement awards at this year’s BET Hip-Hop Awards, BlackEnterprise.com takes a hard look at the living legend’s diverse portfolio as part of our Decoded series. —Alvin Blanco

(Image: Getty)

By Melissa Noel of The Grio

LL Cool J has transitioned smoothly from music to movies and now the rap legend is embracing the tech sector. The hip-hop veteran recently launched a virtual studio recording software called My Connect Studio.

The software allows artists and producers to have a real-time studio session over the internet no matter where they are in the world. The rapper came up with the idea because the digital age has meant less real time interaction between artists, and he wanted to change that.

“They’ll [producers] e-mail me the track,” he shares. “I’m e-mailing vocals. They don’t like something, I’m sending it back. We’re going back and forth and doing this dance. A lot of music is being created that way right now. What I wanted to do is be able to create music in real-time,” he told Boombox.com.

Read more at The Grio…