Marketers Accused of Not Leveraging Social Media to Target Blacks
Black Enterprise Magazine July/August 2018 Issue

small business success using social mediaAlthough black consumers in the US will reportedly have $1.1 trillion in annual buying power by 2015, marketers are leaving this influential demographic behind when it comes to marketing on social. Madame Noire reports that despite the consumer research, marketers aren’t reaching out to African American consumers via new media tools.

“Brands are not taking full advantage of social media to reach black consumers,” Keisha Brown, senior vice president and managing director of multicultural agency Lagrant Communications, told Madame Noire. “If you’re going to venture into social media to target the consumer, you have to do it the right way, with authenticity and consistency.”

Read more at Madame Noire…

Join the Conversation

Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.


MORE ON BlackEnterprise.com