Survey Shows More Americans Are Reading on Tablets
Black Enterprise Magazine September/October 2018 Issue

(Image: Lenovo)

As technology continues to revolutionize traditional pastimes, a new report shows that a growing number of Americans are ditching the hardcover and paperback books for e-books.

The Pew Research Center’s Internet & American Life Project, recently found that the number of Americans, 16 and older, who read e-books increased to 23% from 16% last year.

Much of the increase can be attributed to the uptick in the number of people who own tablets or e-readers. Just last month, Black Friday sales prompted Amazon to decrease the Kindle Fire price from $159 to $129.

The report revealed those most likely to read e-books are between the ages of 30 and 49, and make over $75,000 annually. However, readership grew across all age groups, especially teenagers (15%) and blacks (11%) since last year.

Sadly, for paperback books, readership dropped 5%, from 72% to 67%.

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