NeNe Leakes is Now Available in App Form
Black Enterprise Magazine July/August 2018 Issue

The Real Housewives of Atlanta star and TV personality NeNe Leakes, announced the launch of her new iOS app, “Nene Leakes: The App for iPhone and iPad.”

The app features NeNe-inspired emojis with some of her catch phrases such as “Bloop,” “Close Ur Legs to Married Men,” “Girl Bye” and more.

Users also have access to stickers and there is a game element, the Dressing Room features. In the dressing room, users can dress NeNe in different hairstyles, outfits, shoes, and accessories.

NeNe’s app also has social media integration that allows users to connect their Facebook, Instagram, Twitter, email, and messaging accounts without the need for cutting and pasting content.

Leakes created the app in partnership with the Software Development division of  African American co-founded, Sapp & Sapp, LLC.

“We are extremely happy to have partnered with Nene and are honored to have been selected to build her new Mobile App,” said Lonnie Sapp, president, and CEO.  The company is based in Atlanta, GA, and specializes in mobile app development.

The app is available now on the App Store for $1.99. It’s supported on iPhone and iPad and requires iOS 8 or later. A version for Android is slated for later this month.

Having one’s likeness in an app has become de rigueur for recognition as a reality TV star or top media personality.

Amber Rose recently teamed up with Zoobe, a character voice-messaging app. The company created a 3D likeness of Rose in the app. With her 3D character and the Zoobe app, fans can express themselves and communicate as Amber Rose in the digital world.

Kim Kardashian was the first reality star to realize the enormous money-making potential of branding her image through emojis and apps.

Last year, her Kimoji app reportedly ‘broke’ the App Store due to traffic congestion from the thousands of concurrent downloads.

Other celebrities with emoji apps include Wiz Khalifa, Fetty Wap, The Game, and even Drake’s father, Dennis Graham.

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Samara Lynn

Samara Lynn is a technology journalist, covering the industry for a decade. Her work appears in The Wirecutter, Tom's Hardware, PC Mag, and other online outlets. She's the author of "Windows Server 2012: Up and Running" and previously worked in the IT industry. She's currently the digital manager at Black Enterprise.


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