Nike Launches Twitter RSVP System
Black Enterprise Magazine July/August 2018 Issue

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New product releases from Nike mean extremely long lines and, sometimes, full-blown riots. It hasn’t been confirmed whether or not the brand’s Twitter RSVP system is an attempt at preventing future cases of mayhem, but it’s definitely a step in the right direction. It will at least alleviate headaches (and stress) for store managers and consumers alike.

Nike’s newly-created reservation system invites sneaker enthusiasts to one of 12 participating Nike retail locations on Twitter. On an appointed RSVP date, each U.S. store will deploy a tweet at random with a product-specific hashtag to kick off the reservation process. Followers must then “DM”–direct message–the store account specific information including their shoe size (limit one), last 4 digits of their state, passport, military or school ID number, and the product-specific tag within 60 minutes. The location will then DM confirmations to those who have successfully secured sneakers. On launch day, the customer must pick up the shoe from a Nike store or face having their unclaimed pair returned to the system.

Will you participate in Nike’s new RSVP system?

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.


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