Nike Launches Twitter RSVP System
Black Enterprise Magazine September/October 2018 Issue

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New product releases from Nike mean extremely long lines and, sometimes, full-blown riots. It hasn’t been confirmed whether or not the brand’s Twitter RSVP system is an attempt at preventing future cases of mayhem, but it’s definitely a step in the right direction. It will at least alleviate headaches (and stress) for store managers and consumers alike.

Nike’s newly-created reservation system invites sneaker enthusiasts to one of 12 participating Nike retail locations on Twitter. On an appointed RSVP date, each U.S. store will deploy a tweet at random with a product-specific hashtag to kick off the reservation process. Followers must then “DM”–direct message–the store account specific information including their shoe size (limit one), last 4 digits of their state, passport, military or school ID number, and the product-specific tag within 60 minutes. The location will then DM confirmations to those who have successfully secured sneakers. On launch day, the customer must pick up the shoe from a Nike store or face having their unclaimed pair returned to the system.

Will you participate in Nike’s new RSVP system?

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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina,,, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.