P&G Enters Music Business - Page 2 of 2

P&G Enters Music Business

amount of money behind this endeavor.”

Dupri, who recently released his autobiography Young, Rich and Dangerous: The Making of a Music Mogul, believes the partnership will expose urban music artists to a whole new arena. “I’m selling music as always—I just have a bigger platform,” explains Dupri, who has begun searching for talent for the TAG roster. “The artists get the luxury of being in the commercials like any other endorsement deal.”