11. Network and use your connections. I don’t know why we always forget to tap into our database and circle. Join organizations to widen your networking base and utilize your friends/co-workers/affiliation to make the introduction for you.
12. Empower yourself and others. Give back to others from a sacred space and be counted. You can volunteer, make a contribution or just be there for someone in need.
13. Be consistent. If you provide service a certain way … continue to provide it that same way, only BETTER.
14. Be viral. The Internet is a force and you must participate. For companies to prosper they must register with an online social network for connections (LINKEDIN, MySpace, Facebook, Twitter); blog; e-blast newsletters; webinars; and podcast.
15. Smile and be engaging.
*Caviar & Chitlin’ Moment: This is your moment to win and be counted — your opportunity is close, don’t give up. Tomorrow is a new day, promote your business, and be purposeful, poised, and consistent. (*I created Caviar & Chitlin’ moments to offer motivational nuggets for entrepreneurs seeking inspiration to take their dream to the next level on a shoestring budget.)
Excerpted from “You Want Caviar But Have Money For Chitlins — A Smart PR Guide For Those On A Budget” by Karen Taylor Bass (TaylorMade Media Books; $15.95)
Karen Taylor Bass, The PR Expert, provides entrepreneurs, corporations, and mompreneurs with essential branding, marketing, and public relations coaching; www.karentaylorbass.com and www.taylormademediapr.com.