President Trump’s Best Bet With Communities of Color

President Trump’s Best Bet With Communities of Color


In his inaugural address, President Trump said, “We, the citizens of America, are now joined in a great national effort to rebuild our country and to restore its promise for all of our people.”

The impact of entrepreneurship, driven by small businesses that grow and hire, means more jobs, social mobility, and investment in the communities that need it most. Supporting minority-owned and operated businesses may be President Trump’s best bet to successfully engage communities of color.

The Campaign

On Election Day 2016, as expected, Hilary Clinton overwhelmingly won votes from communities of color. Perhaps surprisingly, President Donald Trump earned a greater share of votes from communities of color than Mitt Romney did in 2012. In the end, Trump won.

Since then, headlines have been punctuated by the struggle of many in communities of color to grapple with the fact that a campaign filled with often-offensive overtures won, and that despite this their communities cannot afford to take a step back.

Before his speech at Great Faith Ministries in Detroit, MI
President Trump preparing to speak at Great Faith Ministries in Detroit, MI

Throughout his campaign, President Trump consistently confronted communities of color with a stark and often dire picture of their economic and social reality. He also promised that he was uniquely qualified to make things better. His speeches in Detroit, Charlotte, NC, and elsewhere highlighted the tragedy in the journeys of many communities in America but left out the triumph. Yes, African American, Latinx, Native, and other households trail majority households in many economic measures; this must be addressed. However, there are positive and inspirational stories that can assist in this work.

Diverse Entrepreneurs

Notably, the constriction of global capital markets during the Great Recession exacerbated the perennial problem for entrepreneurs; accessing the capital needed to start or grow a business. Despite this, according to the latest stats from the Minority Business Development Agency (MBDA), entrepreneurship is on the rise in communities of color.

The number of minority-owned firms in the U.S. rose from 5.8 million in 2007 to 8.0 million in 2012 (the last period for which data is available); an increase from 22% to 29% of the total number of U.S. firms.

Black women are most the entrepreneurial segment of the U.S. population. An American Express Open report found that the number of businesses owned by African American women has grown 322% since 1997.

The spark of innovation and the grit necessary to launch and grow a business exist in every culture and community in our nation. The Great Recession created a crucible of high unemployment, low labor force participation, and the need to provide for family. This crucible has forged a breed of entrepreneurs–perhaps–more interested in putting food on the table than setting foot in Silicon Valley. These entrepreneurs are as valuable to our economy as those stars raising venture capital.

Economic dynamism, the dynamic movement of the economy as new businesses enter and older businesses close is necessary for a healthy economy. Otherwise, resources are held in older, larger businesses, decreasing the flow of capital and increasing inequality. Every new business makes the economy more dynamic. Every business counts.

This fact highlights the opportunity in President Trump engaging minority-owned businesses early and often. President Trump can do this by fulfilling campaign promises, supporting ongoing efforts, and recognizing the intersectionality of this work.

The Opportunity

During his campaign, President Trump said he would move our economy forward. The economy added 156,000 jobs to bring the unemployment rate to 4.7 percent as of the last monthly jobs report from the Bureau of Labor and Statistics (BLS). By comparison, in President Obama’s first monthly jobs report BLS noted that the economy lost 598,000 jobs and the national unemployment rate was 7.6 percent.

If President Trump can build on the progress made by President Obama and sustain or increase growth–that alone will create an environment for entrepreneurs to thrive. President Trump’s promise to lower small business taxes from 35% to 15% has the potential to make sustaining and growing a small business easier. Since many small businesses act as pass-through entities and do not fully retain profits, he will need to clarify the requirement that entrepreneurs “retain profits within the business” to achieve the macro effect here.

Lastly, if President Trump secures his promised $1T infrastructure stimulus, the opportunity to engage minority-owned businesses and distinguish himself from President Obama will be massive.

In 2009, President Obama signed the American Recovery and Reinvestment Act (ARRA) into law. The legislation was designed to stimulate the economic recovery from the Great Recession. While language was included to support minority-owned businesses, Latinx, Asian, African American, and other minority-owned businesses won proportionally fewer ARRA government contracts. As reported by the Congressional Black Caucus Foundation, African Americans owned 7.1 percent of businesses in the country at the time but received only 3.5 percent of recovery act contracts available. Latinx entrepreneurs owned 8.3 percent of all U.S. businesses but received only 5.1 percent of the contracts. Asian American entrepreneurs owned 5.7 percent of businesses and received 3.3 percent of ARRA contracts.

Beyond the contracts, ARRA programs like the U.S. Small Business Administration’s (SBA) America’s Recovery Capital (ARC) program provided structural impediments to minority entrepreneurs.

President Obama has a consistent record on supporting diversity. However, if President Trump, through careful structure, targeted outreach, and consistent engagement can get a proportional amount of contracts, contract value, and/or loans to minority-owned firms, he can distinguish himself from his predecessor and push needed investment into the communities he vowed to revitalize.

President Trump meets with BET founder Bob Johnson (Reuters)

President Trump can also fully implement efforts to support entrepreneurs of color that are already underway. Earlier this month, Sen. Tim Scott (R-S.C.) introduced Senate Resolution 11. Inspired by BET Founder Bob Johnson, the legislation encourages organizations to interview at least two (2) minority candidates for management roles, and two (2) minority candidates for contracting opportunities.

This type of business practice should be implemented first in the U.S. Senate where diversity lags far behind norms in other government agencies and the private sector. If applied to hiring for political appointees and the procurement process for the Trump Infrastructure Stimulus, this practice could lead to consistent support for diverse entrepreneurs.

Finally, supporting diverse entrepreneurs is not done in a vacuum. During a speech at an African American church in Detroit, then presidential candidate Trump said, “I believe that we need a civil rights agenda for our time.” Many in communities of color are wondering how President Trump and his Cabinet nominees will ensure that progress is made on civil rights and social justice. Supporting entrepreneurs of color directly intersects with this question. Support for diverse entrepreneurs cannot be traded for work to protect the civil rights of all American citizens. However, protecting the rights of entrepreneurs, eliminating barriers to contracts and capital, and ensuring vendors and staff represent the diversity of our nation may create a way forward on these issues and an opportunity for more work with communities of color in the future.

Entrepreneurship and the macroeconomic effects of small business growth have the potential to transform communities and our nation for the better. This is an opportunity that President Trump and our nation cannot afford to miss.




Brandon AndrewsBrandon Andrews is a senior consultant at Values Partnerships. View his commentary on business and politics at

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