Racists Hate Cheerios' New Interracial Commercial [Video]
Black Enterprise Magazine January-March 2019 Issue

interracial kid cherrios commercialHow long have interracial couples been producing offspring? Long enough that anyone upset by Cheerios’ new commercial — which features an adorable “mixed” girl and her parents — to be considered out of touch or down right racist.

BuzzFeed reports that Cheerios had to scrub and disable comments on the 30-second commercial posted to its YouTube channel. Let’s just say the internet racists came out of the woodwork!

Click here to view Cheerios’ new “Just Checking” ad.

“Throughout all of human history, race-mixing and multiracial/multicultural societies have never, not even once, occurred ‘naturally,'” one commenter wrote. “It has always been the result of conquest, group A being forced by group B. The systematic decline of western economies has lead to lower white birth rates. Massive non-white immigration leads to loss of land, resources and opportunities for whites. Encouraging whites to race-mix leads to loss of white genetics. It’s not about one Cheerios commercial.”

The ad, which debuted on Tuesday, had nearly 5,000 likes and over 700 dislikes on Friday.

Aaron Morrison

Aaron Morrison is an award-winning New York area-based multimedia journalist with a B.A. in Journalism from San Francisco State University. Aaron uses video, audio, photography, the web and social networks to tell captivating stories across all media platforms. Over the last year, Aaron has worked as a general assignment reporter for the Daily Record (Gannett) in northern New Jersey. Before that, he spent the spring of 2010 as the temporary legislative relief reporter for The Associated Press' statehouse bureau in Trenton, N.J. In his down time, Aaron enjoys the company of his friends and extended family. He is a fan of culinary arts and dreams of having a home kitchen so tricked out that Julia Child turns over in her grave.

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