Rihanna Adds Balmain to Her Career Portfolio
Black Enterprise Magazine September/October 2018 Issue

Rihanna is now the face of fashion house Balmain. (Image: File)

According to reports, luxury Parisian fashion brand Balmain has tapped pop star Rihanna to be its new front-woman. Deemed an “inspiration” and “icon” by the label’s creative director, Olivier Rousteing, the songstress stars in the forthcoming spring/summer 2014 campaign. The advertisements will appear in magazines starting January, notes Vogue.

“In front of the camera, she makes you feel like she is the only girl in the world,” Rousteing told the fashion magazine. “When the woman that inspires you wears your creations, your vision feels complete.”

This brand joins Armani Jeans among fashion campaigns for the Barbados-born singer, known for being a style trendsetter. Elated about the new gig, she tweeted: “Guess who’s the new BALMAIN Woman???!!!!!!! #BALMAIN #MommaImadeIt #CaribbeanGalRunTing.”

No stranger to pushing boundaries and innovating when it comes to style and music, Rihanna also co-stars and serves as executive producer for Bravo TV’s “Styled to Rock,” a reality TV competition for fashion designers.

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Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.


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