RIM’s BlackBerry 10 to Debut in January With Smart Distribution Strategy
Black Enterprise Magazine September/October 2018 Issue

Announced last November, Research in Motion’s Black Berry 10, the company’s next-generation smartphone platform, is set to launch in New York City on Jan. 30. Details surrounding BB10 were released this week at the 2013 International Consumer Electronics Show, creating greater buzz around the brand.

(Yes, we know, it’s been awhile since the words “BlackBerry” and “buzz” ran beside one another. But give it a chance.)

According to recent news, Verizon, AT&T and T-Mobile will carry RIM’s latest BlackBerry devices. While the company’s marketing of the BB10 has been subtle–certain news outlets just got one-on-one time at CES, more information is surfacing with the product’s debut less than a few weeks away.

With a minimum of six BB10 devices being released this year at a variety of price points, ReadWrite outlines what makes their distribution strategy a winning one.

Read more at ReadWrite…


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Janel Martinez

With a focus on news and the under 35 crowd, Martinez develops engaging, daily reports for BlackEnterprise.com. She also pens the blog, After School Daze: Life After Undergrad, where she delves into the day-to-day issues and concerns of recent graduates trying to adapt to life off campus. Prior to Black Enterprise, the Bronx, N.Y. native contributed to Latina, Latina.com, Honeymag.com, Syracuse Record and The Post-Standard. When she's not writing articles, the self-proclaimed travelista is on the prowl for her next excursion.   Martinez holds a bachelor's degree in magazine journalism and sociology from Syracuse University.

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