January 10, 2013
One More Chance: RIM’s BlackBerry 10 to Debut in January With Smart Distribution Strategy
Announced last November, Research in Motion’s Black Berry 10, the company’s next-generation smartphone platform, is set to launch in New York City on Jan. 30. Details surrounding BB10 were released this week at the 2013 International Consumer Electronics Show, creating greater buzz around the brand.
(Yes, we know, it’s been awhile since the words “BlackBerry†and “buzz†ran beside one another. But give it a chance.)
According to recent news, Verizon, AT&T and T-Mobile will carry RIM’s latest BlackBerry devices. While the company’s marketing of the BB10 has been subtle–certain news outlets just got one-on-one time at CES, more information is surfacing with the product’s debut less than a few weeks away.
With a minimum of six BB10 devices being released this year at a variety of price points, ReadWrite outlines what makes their distribution strategy a winning one.