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2Brand You, Part I: You Are the Brand

Your personal brand is also your business brand. How your brand is viewed by consumers will ultimately determine the success of your business.

3 Soft Skills You Need to Be Career Ready

There’s a lot included in this competency, such as clear, coherent writing and oral expression of your thoughts and ideas. But Barber includes another aspect of communication not often mentioned: the accurate interpretation of the verbal and non-verbal messages of others.

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