Ask the Money Coach: Are You Ever Too Old to Start a 401(K)?
Money Coach Lynnette Khalfani-Cox tells you if you're ever told old to start planning for retirement with your 401(K)
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BLACK ENTERPRISE Hosts Second Annual Chief Diversity Officer Summit & Honors
BLACK ENTERPRISE successfully hosted its second annual Chief Diversity Officer Summit and Honors in partnership with The Executive Leadership Council (ELC), Fidelity Investments, and Merck. The Summit took place on June...
Butch Graves And Michael Hyter On Corporate DEI
BLACK ENTERPRISE and The Executive Leadership Council (ELC) successfully hosted the second annual Black Enterprise Chief Diversity Officer Summit and Honors on June 11, sponsored by Fidelity Investments and Merck. During...
BE Modern Man: Meet ‘Mr. Travelisto’ Kofi Ampadu
BE Modern Man honors 100 men making an impact in their career, community, and relationships.
Making Concessions For Customers
As business owners struggle with today’s economic reality that many customers can’t or won’t pay as much for products and services, some are finding creative ways to keep customers loyal and get them spending again. Letting customers know that you’re willing to offer them more value or a bargain since they’re experiencing tough times builds trust between you and those customers, says April C. Seals, owner of Scentsational Greetings, a greeting card company in Monrovia, California. “It’s important to foster those relationships so later on down the road when everyone is doing well they will remember how well you treated them during that tough time,†says Seals. Here’s how business owners can adjust their business models to the economic slowdown to keep customers happy and make money in the process.