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eet Jean Alerte, part of the BE Modern Man 2018 cohort. Alerte is an entrepreneur, brand consultant and owner of ACA branding agency, and author who is focused on teaching our youth entrepreneurship at an early age.
The latest installment of the Economic Equity and Racial Justice Series, Jan. 13, focuses on wealth creation through entrepreneurship as a top priority in pursuing diversity, equity, and inclusion.
"We as black entrepreneurs need to support each other. For instance, if someone says “Hey, I’m going to be in Brooklyn, NY for the weekend, where should I eat?” recommend black-owned restaurants such as Soco or Peaches in Brooklyn. I send people to black businesses all the time—it’s really just that simple."
According to the Small Business Administration, roughly 90% of businesses fail in their first year. And the No. 1 reason most are unsuccessful is the owners’ lack of experience. Too many entrepreneurs establish outsized notions of developing gargantuan enterprises with Ferrari-like speed: 0–60 mph in less than 4 seconds. Nor should anyone believe some gimmick will transform them into instant millionaires. They’ll have better luck playing the lottery.
Kuty Shalev, founder of Clevertech, gives entrepreneurs five questions they should ask themselves before investing time and money into a mobile application.
