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Building a Business Model for Today’s New Realities

In today’s business climate, the scorecard for profitability at America’s largest corporations seems to be the number of workers they can trim from their payrolls. In 2008, corporate layoffs surged to its highest level in seven years. Before President Barack Obama was even sworn into office, some companies already announced plans to shed 30,000 workers. For instance, blue-chip giants such as Lenovo Group and Boeing reported that they will pink-slip about 2,000 and 4,500 workers, respectively. And Alcoa, the largest producer of aluminum products in the U.S., announced it would slash 13,500 employees, about 13% of its workforce. These figures represent the new realities of business: With consumer and business spending at an all-time low, major corporations have been forced to respond with massive cutbacks.

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