Getting Your Brain to Help You Save Money
Behavioral finance experts say, however, before we start beating ourselves up, we need to take a realistic look at why it’s so hard for our brains to grasp what it means to save.
Management
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How Psychology Can Make Marketing More Persuasive
Abraham Maslow (1908-1970) was an American psychologist who left behind a theory that can be applied to today’s marketing industries. Maslow’s theory suggests that there are five levels of need–physiological,...
Why Small Businesses See Cloud as More Secure for Backing Up Data
At a time when small businesses are increasingly the primary targets of cyber security attacks, small and medium sized business owners would rather use online backup services than traditional methods. Nearly 90% say that it is equally or more secure than on-site backup, according to a new survey by Clutch, a leading B2B ratings and reviews site. In addition, nearly 40% of SMBs cite security as the top benefit of using online backup services, ahead of providing additional data space and simpler backup.
How Mental Health Affects Money Health
“It is an unprecedented insight, and the findings are stark. People with mental health problems told us that, as well as having less income when they are unwell, they are spending more, finding it harder to manage their finances and in many cases even taking on new credit that they would otherwise have avoided,†he adds.
Lessons in Leadership From Top Female Executives
Women in business generally belong to one of two leadership groups: female founders or female executives. While equity ownership may vary, these two groups both have decision-making power, scores of...