Management

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Steer Clear of the Safety Bubble

There are two connected objectives in the world of investing: Make a good amount of money on the way up, and don’t lose too much on the way down. Most of the time, investors lean heavily on the first and nearly ignore the second. That has led legendary investor Warren Buffett to flip the priorities: “Rule No. 1 is never lose money. Rule No. 2 is never forget Rule No. 1.”

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