Management

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What Matters Most?

Paraisia Winston is weighing a life-changing decision: “Do I do what matters most, or do I take a six-figure job at a law firm working 13-hour days?” In considering her...

Media Savvy

Tuna Amobi, senior analyst at Standard & Poor’s Equity Research, doesn’t like to mince words about the direction of the U.S. economy in the coming year. “We’re telling investors to be very, very cautious because the data seems like it’s going to get even choppier as we look ahead,” he says. Economists from Standard & Poor’s believe the economy will grow at a sluggish 2.5% in 2011. They also predict a 25% chance of a double-dip recession.

Know Your History

Doug White is no investing novice. An entrepreneur whose 7-year-old company sells and services Apple computers  small and mid-sized businesses, White understands that markets don’t always go up. But when they dive, it still hurts. “I’ve lost more money in my pension this year than I’ve put in to save on taxes,” says the 53-year-old Pennsylvanian about his Simplified Employee Pension Individual Retirement Account. Even so, White resisted the urge to dump stocks. He and wife, Celeste, 52, believe the only way to a comfortable retirement is to cast their lot with the market. “We don’t come from affluent families; we don’t have anything to rely on other than our own planning,” says White, calculating that he may need to postpone retirement by five years to make up lost ground. “We have no choice but to stay the course.”

Mad Science

Walton Isaacson (No. 8 on the BE Advertising Agencies list with $12 million in revenues) is a boutique agency, a Los Angeles-based company that also has offices in Chicago, New York City, and Tokyo.

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