7 Keys to Rebranding Your Business
Blue helped his 60-year old company successfully implement a corporate rebranding effort
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Blue helped his 60-year old company successfully implement a corporate rebranding effort
After serving nearly eight years with Sony Ericsson Mobile Communications, in 2008, Michelle Greene, director of business infrastructure, was beginning to feel that her journey with the company had run its course.
Over the past two days the Executive Leadership Council has been holding its annual series of meetings -- private CEO summits, its hot-ticket recognition awards gala and a mid-level managers conference. For those of you who haven't heard of ELC, it is an organization composed of senior African American executives who help manage major corporations across the globe or as the group's CEO Carl Brooks says: " our membership includes the baddest brothers and sisters on the planet."
Henry O. Jackson’s minority-owned firm, Banneker Capital Management, is right where he wants it to be. The newly minted asset management firm in Owings Mills, Maryland, opened its doors in...
When Smith, Baptiste, and the original management team came up with the business plan for World Pac, they had product and service diversification as a part of the strategic plan from the start. “We said, ‘OK, our core is paper and packaging products, but what other synergistic things can we get into that support those industries?’†Baptiste says.