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Black Store Owner Finds a Successful Niche in Selling Toys

For Brooklyn, New York-based Butterfly 7 CEO Rick Shorter, change, transformation and growth has become his hallmark in an ever changing retail experience centered on smart play for kids. Today, he sells toys, books, art, and school supplies. But back in 2007 Butterfly 7 was slated to be a café and wine bar.

Penny-pinching and Prudent

Surely, no one needs to tell you we’re in a crisis. It’s all around you. People are losing homes and jobs as their assets and savings decline in value. This recession is one of the worst in anyone’s memory. In an economy where staying afloat has become a challenge, we wanted to know: How are you doing? To find the answer, we posted a Financial Crisis Survey on blackenterprise.com. The numbers we gathered as part of this exclusive three-month effort tell a powerful story about how African Americans are adjusting to difficult times.

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