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Traditionally, marketers see black people as a monolithic group. Few studies examine black diversity in terms of age or social status; fewer still acknowledge our cultural diversity. After all, we are Caribbean, Afro Latino, and African, as well as African American. These distinctions may require companies to use a more focused marketing lens when targeting black consumers.
Microsoft's Elevate America to offer free technology training for up to 2 million people over the next three years.
Perseverance, determination, and resilience are attributes that entrepreneurs have had to wear as armor to get through this year and last. Our 2009 Small Business Award winners are no exception. Refusing to allow the economy’s turmoil to deter their ambitions, this prized group—announced at the black Enterprise Entrepreneurs Conference + Expo, hosted by General Motors and ExxonMobil in Detroit—bested their competitors by seeking innovation, streamlining strategies, and, above all, refusing stagnation.
When all is said and done, we have the ability to take control of our own destinies. Yes, there has been oppression, but we have the capability to do for ourselves and achieve success.
Many African Americans are more concerned with what we are wearing, what we are driving and where we are eating, than what we are leaving behind for our children. Why are some of us more concerned with material wealth than with establishing trust funds for our children? What inheritance is your child going to be left if you are forever increasing debt and spending money frivolously?
