The Entrepreneur in You
There are no easy short-cuts to successful, sustainable entrepreneurship: being your own boss takes lots of time. Most of all, it takes work, work and more work. Those unwilling to embrace this truth usually end up doing entrepreneurship the hardest and most costly way possible—by trial and error—and become unhappy and frustrated, if not bankrupt. If you’re even thinking about starting your own business some day—or even if you’re an established entrepreneur who started on the path to business ownership without a road map—do yourself a favor and read: Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business That Works by Melinda F. Emerson (Adams Business; $14.95). As founder and CEO of Quintessence Multimedia, a marketing video production company, Emerson provides a month-by-month road map, with critical checkpoints along the way, for anyone who is truly committed to their entrepreneurial journey.