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In today’s difficult economic climate, hiring the right representation for your business can be the difference between boosting clientele and sales or losing out on opportunities and revenue to the competition.
Traditionally, marketers see black people as a monolithic group. Few studies examine black diversity in terms of age or social status; fewer still acknowledge our cultural diversity. After all, we are Caribbean, Afro Latino, and African, as well as African American. These distinctions may require companies to use a more focused marketing lens when targeting black consumers.
Highlights from the 2009 Black Enterprise Entrepreneurs Conference + Expo
Deciding on a college because of its generous financial aid offer is one strategy parents use to contain college costs. Black Enterprise looks at several ways to make college more affordable.
