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4 Building Blocks for Developing Your Unique Value Proposition

4 Building Blocks for Developing Your Unique Value Proposition

Whether you're trying to convince an interviewer to hire you or market your products or services, a compelling unique value proposition can set yourself apart from the competition and seal the deal for a new opportunity. Here are four ways to create and communicate your value proposition.

A Space-Age Idea

NASA’s first African American female astronaut, Dr. Mae Jemison, has turned her career at the space agency into a business opportunity. In 1999, Jemison started BioSentient Corp. in Houston to...

Don’t Let The Dealer Rip You Off!

Did you hear the one about the woman who was all set to buy the fully loaded 2002 Kia Optima? Turns out, within three days of making a commitment to...

Be A Good Politician

They called him Mr. Politician. He fluttered around the office like a bee to honey, laughing, joking, and negotiating with co-workers to align with his train of thought — from...

A Focus On Firm Profits

Trevon Hunt, a former adviser for the Chicago stock market firm Zacks Investment Research, was right on target with the stock selections he offered us in the August 2003 issue...

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