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Stimulus: Take Two

It would be foolhardy to expect Democrats and Republicans to agree on how best to stimulate the nation’s economy. So it came as no surprise that Democrats call President George...

Getting Inside Customer’s Heads

Market research–the process of gathering, analyzing, and interpreting information about a market; a product or service targeted for that market; or the past, present, and potential customers for that specific product or service–is a too-often overlooked way for midsized companies to gain an edge in their industry.

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