Cutting Edge: Zip Car’s Going Public. Should I Buy?
Though money is a bit tight with student loans, I’m still always on the prowl for investments that look like they'll be rewarding in the long term. Earlier this month, car sharing company Zip Car Inc. filed plans for an initial public offering (IPO) of stock. After learning that the Massachusetts-based company planned to take its business public, I began to wonder: Would this be a good investment? And since it will be new to the stock market, how do I conduct my research on it?
