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Best Buy Seeks Magic

Consumer electronics retailer Best Buy Co. Inc. is turning to Magic Johnson Enterprises in hopes of strengthening its urban market presence. The two companies have entered into a multiyear agreement. Best Buy won’t be the first company to seek out MJE to assist in getting increased multicultural consumer traffic. In fact, MJE has worked with such companies as Aetna, Starbucks, Burger King, NASCAR, T.G.I. Fridays, and 24 Hour Fitness.

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