Following Up
Many small businesses have turned to technology to automate important but routine tasks and processes. By investing time up front to create informational content for each product or service offered, companies can craft custom responses to inquiries captured from the Web. A recent study by InfusionSoft (www.infusionsoft.com), a provider of small-business marketing automation tools, found that 65% of small-business owners surveyed cite an inability to consistently and efficiently follow up with leads as one of their top concerns.
