Your Credit Score Is Your GPA for Life
I vividly remember my school days. It was a time when my parents relentlessly reviewed my homework, tests, and report cards, and then would admonish me if my grades didn’t...
management
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Going Global: How Young Professionals Can Build Foundation for International Career
A young leader shares real-life success tips on building your professional brand and taking it global.
Gender Pay Gap Widens In 2025: Women Still Earn Less
Payscale, Inc. has released its Gender Pay Gap Report for 2025, and the results show little to no progress across several industries despite pay transparency laws.
Phone Tag
In 2004, the “Where You At?†campaign distinguished Boost Mobile from other prepaid companies in the ultra-competitive wireless communications arena. Featuring hip-hop luminaries such as Ludacris, Kanye West, and The Game, these video-styled commercials promoted the brand’s walkie-talkie feature. This savvy, catchy, and engaging approach captured the imaginations and wallets of its urban audience in the coveted 18–34 demographic, with most users under the age of 26. At the time, this successful campaign was considered a no-brainer for the marketing arm of the no-contract division of parent company Sprint Nextel. In fact, Boost received “street cred†through an unexpected marketing push from the critically acclaimed HBO series The Wire. In the Baltimore-based show, Boost represented the wireless service the local crime syndicate used for drug trafficking.
Bob Johnson’s Second Act
Robert L. Johnson is always in search of the next big deal. In the past 18 months, the 61-year-old mogul has acquired more than 100 Marriott and Hilton hotel properties...
