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[The Ad Men] Meet Ofo Ezeugwu

Name: Ofo Ezeugwu Profession: CEO of WhoseYourLandlord, Actor & Model Age: 23 I have contributed/changed the advertising and marketing industry by: Being unapologetically true to ourselves. We named our company...

The Dos and Don’ts of Delegating

When Juliet Okafor started her sales and marketing business in January 2009, she handled all the responsibilities of entrepreneurship herself, from customer service to marketing to chasing down invoice payments. By May of that same year, she had reached a breaking point. When a business partner asked Okafor to write a press release for a fashion show she was planning, “I broke down and just couldn’t do any more,” she says. “I finally realized I needed help.”

Small Biz Alert! Protecting Intellectual Property: Patents 101

If you are a small business owner or thinking about launching a start-up and worried about protecting your intellectual property, you should be. Your IP, often, is your most valuable asset. It should be treasured, protected and insured.

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