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A lot has been said about the benefits of social media, and it’s all true. But to keep your business from floating off into the increasingly popular “cloud,†you can’t forget the basics. Here are some products to help you stay grounded.
Social media comes naturally to Shaun King, an Atlanta pastor with a penchant for technology.
In 2000, as the dot-com bubble was experiencing its last burst, black enterprise assessed how African American-owned sites fared. Littered as the landscape was with dot-coms-turned-dot-bombs, the picture was hazy, at best. Fast-forward to 2009 and things look a bit different: Black-focused sites and blogs cover a huge swath of the Web 2.0 space and show no signs of decreasing. A recent Pew Internet and American Life Project report shows that African Americans and Hispanics far outnumber other groups engaging in online social networks (see “African Americans Love to Tweet,†Talking Points, August 2009).
For nearly a year, Alex Easley, 22, researched, pursued, and interviewed with companies such as Google, American Express, and Johnson & Johnson, hoping to have a job lined up after his graduation from Morehouse College this past May. He didn’t.
You’ve probably heard proponents pushing the case for everything green – from organic cosmetics to energy efficient home construction to new jobs. Even the Obama administration has jumped head-first into supporting green initiatives that it says will save the country billions of dollars, create less dependence on foreign oil, and generate opportunities in various industries. But how does this affect your bottom line?
