A Great Place for Marketing
Essentially, consumers can receive push notifications from a brand when they physically enter geographic locations designated as useful for that brand. Since Samplesaint provides business-to-business solutions, its proprietary technology is integrated into each brand’s own mobile app. For example, Samplesaint says that this summer it will launch a geolocation mobile app for Select Brand’s Mumbo Sauce, a 63-year-old barbecue sauce sold throughout the country. Those who opt in to the app will receive recipes, coupons, and video about Mumbo Sauce as soon as they enter a defined trigger point—like the vicinity around and within parks, beaches, and grocery stores.
