Southern Company, Apple Partner To Launch New Digital Hub For HBCUs
Education Technology

Southern Company and Apple Join To Launch New Digital Learning Hub For HBCUs

Propel Center Apple Southern Company
Propel Center (Image via @southerncompany/Instagram)
Apple is joining forces with the Southern Company to give back to historically Black colleges and universities. The corporations announced they will partner to launch the Proper Center, a digital learning center and business incubator that will be based in Atlanta, Georgia, and available for HBCU students.

Both companies have come together to contribute $25 million each towards the new global headquarters. The commitment is apart of a larger commitment made by both corporations. The Southern Company announced that they will lead a $50 million multi-year initiative to provide scholarships and resources to HBCUs based in Alabama, Mississippi, Georgia, and North Carolina.

“We know inequities exist in our society, and it’s up to each of us to be more intentional in our efforts to make a difference and bridge the gap,” said Thomas A. Fanning, chairman, president and CEO of Southern Company in a press statement sent to BLACK ENTERPRISE. 

“We know more must be done, and the establishment of the Propel Center is another important demonstration of Southern Company fulfilling our commitment to move our communities to a more equitable future. Partnering with Apple in this initiative is an exciting way to connect future leaders with these critical resources.”

Apple announced plans for a commitment against racial injustice and promoting social change earlier this year in response to protests back in spring 2020 over police brutality.

“We’re proud to partner with Southern Company on this groundbreaking new project to build a global hub for innovation and learning for the entire HBCU community,” said Lisa Jackson, vice president of environment, policy and social initiatives at Apple, in the statement.

“This important effort builds on our long-standing collaboration to advance educational equity, and we are thrilled to be working together to help HBCU faculty create best-in-class curriculum and ensure their students have access to cutting-edge skills and opportunities.”


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