Sprite has announced that it is collaborating with three of the hottest names to spotlight three up-and-coming opening acts for this summer’s Live From The Label virtual concert series.
In late July, Sprite will start the virtual concert series in Atlanta, which is the home base of Sprite. The city’s first solo female rapper to go gold and platinum, Latto, will be performing on July 29 via the “Stage 1” bottle. The second show will be taking place on the West Coast on Aug. 12 and will take place on the “Stage 2” bottle. That show will feature multi-platinum-selling songwriter and rapper, Saweetie. The last and final “Stage 3” show’s headliner will be announced later this summer.
“It’s summer, it’s Sprite, it’s hip-hop,” said Aaliyah Shafiq Ely, category lead, sparkling flavors in a written statement. “Music is so instrumental to summer—from festivals to block parties, to tunes blasting from car stereos—and, given the brand’s rich heritage, we wanted to present the best possible version of a summer hip-hop experience we could in these still-uncertain times.”
Interested fans can obtain access to the shows being live-streamed with the purchase of 20-oz. Live From The Label bottles of Sprite or Sprite Zero Sugar. The product will hit shelves nationwide in June. The Sprite bottles will feature QR codes that can be scanned to unlock the tickets to the livestream concerts, replays of previous shows, exclusive merchandise giveaways, and reminders for future shows.
Live From The Label will showcase the headliners performing on the very same stages where the artists got their start. Each show that the artists do will incorporate a unique production theme and include interactive elements, from chat and poll features to customized Sprite emojis.
Live From The Label extends Sprite’s timely, tuned-in support of young Black creatives. “What Sprite does best is use passion points to connect with fans in culturally relevant ways reflective of where they’ve been and what they’ve experienced,” said A.P. Chaney, creative director, sparkling flavors. “We always want to make sure we stay true to our core consumers and the issues on their minds.”