Entrepreneurship How to Build a Tribe as Fiercely Loyal as Beyonce’s BeyHiveSonia ThompsonSeptember 7, 2016September 30, 2017 by Sonia ThompsonSeptember 7, 2016September 30, 20171038 A loyal customer is the holy grail for a business owner. That’s because these raving fans buy more, tell others about you, cost less to...
Entrepreneurship Lessons From BET Awards Prince Tribute on Making Good on Your PromisesCarolyn M. BrownJune 28, 2016September 30, 2017 by Carolyn M. BrownJune 28, 2016September 30, 2017378 The BET Awards Prince tribute is an example of making good on a promise. When companies don't deliver on brand promises, they risk losing brand...
Entrepreneurship Brand Your Business Using Online VideoCarolyn M. BrownSeptember 5, 2013November 25, 2017 by Carolyn M. BrownSeptember 5, 2013November 25, 2017196 Start taping now!...
Entrepreneurship Study Finds 38% of Small Businesses Offer Customer Loyalty ProgramsC. Daniel BakerAugust 26, 2013October 5, 2017 by C. Daniel BakerAugust 26, 2013October 5, 2017618 Customer acquisition promotions like coupons & daily deals will generate 17.7% of total business this year...