Tech Startup Elluva Promotes Joy In Acts of Kindness

Tech Startup Elluva Promotes Joy In Acts of Kindness

Harnessing the power of social for social good was a major trend and point of discussion among conscious techies and seasoned panelists during Social Media Week 2012. We’ve seen how quickly platforms can be used to mobilize reform efforts thanks to social media’s influence in the Arab Spring and recent Occupy Movement. Digital thought leaders have no doubt that, when used properly, social media can be a significant cultural unifier, connecting people and efforts despite location.

Moderated by Alice Korngold of Korngold Consulting LLC, "Social Media for Social Good"—an hour-long panel discussing best practices to use when furthering a cause in the digital space—wasn’t short of generating great ideas. The panelists included Cheryl Heller, board chair at PopTech; Dan Savage, creator of the It Gets Better Project; President and COO of Digitaria Doug Hecht and Carmel Hagan of Common. Here’s how social media enthusiasts can use various platforms for social good:--–Noni Cavaliere

As the coupon craze continues to spread, one startup is hoping to revolutionize the way consumers and merchants exchange deals. But before it gets down to business, the new online coupon service Elluva is imparting social good on the Internet and beyond.

The San Francisco-based company launched “Inflict Joy,” which strives to get more people in the tech community involved with creative acts of kindness. The first part of the campaign, “Fast for Joy,” began this week with the goal of raising $10,000 by December 1. To participate, people are asked to fast for one meal and donate the cost of the meal.

“The whole basis of ‘Inflict Joy’ is to unite and connect within the tech community and do something meaningful for the world,” Elluva CEO Alex Sok told Mashable.

The campaign is a clever way to create buzz about the new company and promote social responsibility. Hopefully Elluva’s products will live up to the expectations but, in the meantime, the “Inflict Joy” campaign is promoting positivity and creating a good image for the company.