and shipping of the apparel. The trading company also has the task of finding retailers willing to pick up the line.
He continues to seek financing and retail placements and recently signed a deal with Amazon.com to begin selling UGG products on the site. Tanner states, “Most people are afraid of entrepreneurship, but you have to be an evangelist for your brand.”
Urban Golf Gear; 324 13th St., 5th Flr.; Oakland, CA 94612; 510-893-2499; www.urbangolfgear.com