The Power of Video Marketing

The Power of Video Marketing


Videos Types for Promoting your Product, Service, or Book:

  • Trailer. Think movie trailer! It’s great for promoting books, but can work for products and services, too. A video trailer is a short, professionally produced video that highlights the main points and provides just enough of a hook to create a desire to get the whole story. I’ve actually done a few of these using the Microsoft movie creator (similar to Apple’s iMovie).
  • Relationship Videos. Relationship videos are content-rich in nature. Examples of relationship videos include video newsletters and video blogs where you, as the expert, deliver your content in video format. Internet users are becoming increasingly accustomed to reading e-newsletters and blogs–you can take this one step further by constructing videos.
  • How-To Videos. How-to videos are tutorials for your product or service. Showing customers how to solve a problem is much more effective than forcing them to read the solution in print. Creating these types of online videos often cuts down on service calls and refund rates. You can determine the content based on your customers’ needs. Using a how-to video to cover various help topics or FAQs is a beneficial idea.

Incorporating video can be a fantastic enhancement to any business and, if done right, can really help to drive more traffic and sales to your product or service.

–written by Penny C. Sansevieri

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Follow on Twitter @Bookgal.