Ignoring Status Quo: 4 Young Professionals Dish On Finding Success

Deanna Jefferson, personal trainer to the stars (Image: File)

Deanna Jefferson
Celebrity Personal Trainer
Owner, Fab Body Factory:

Channeling childhood pastimes: I was always enrolled in something to keep me active. Sports and physical activities were a part of my lifestyle. In college, as a competitive cheerleader, I started to take fitness more seriously. I turned it into my major and have been on a mission to get people fit ever since.

Boss-moves branding: Figure out your target market’s needs and wants, determine your selling point, and brand it to the masses accordingly!