4 Ways to Improve Your App's SEO

4 Ways to Improve Your App’s SEO

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2. Take advantage of ratings.
Make sure to include randomized prompts asking your customers to rate your app within the App Store. It takes little coding time to add but it is a great way for your happy users to show some love for all the hard work you’ve put in (and that’s the least they can do, especially if you have no pricing model).
3. Improve your ranking by converting more downloads.
The more downloads you are able to convert, the higher up the rankings you will appear for your chosen keywords.
4. Keep the description short and sweet.
There’s a misconception that a long descriptive app summary helps with rankings. We have yet to find any metrics to support this, but we do recommend the following:

  • Keep it simple and short.
  • Include quotes from popular press or reviews that talked about your mobile app.
  • Use bullet points that best describe the key features of the app and its overall purpose.
  • Convince your potential new users that your app is worth the download.

I hope this was informative and that it can be applied to your app. And I look forward to seeing you at the top of the charts!

For those of you with successful apps, what else would you add to this list?

A version of this post originally appeared here.

Andrew Sosa is co-founder of SquareBall Studios (SBS), a leading development company of mobile applications and software systems. Andrew has helped develop solutions for Fortune 500 companies but his real passion is working with startups on their initial ideas and seeing them succeed.

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