5 Tips on Marketing Your Business For $100 Or Less
by Cameka Smith

May 1, 2017

5 Tips on Marketing Your Business For $100 Or Less

You don’t have to break the bank in order to market your business effectively. Below are five ways you can market your business for $100 or less.

  1. Launch a series of targeted Facebook Ads throughout the month to introduce your product or service to new clientele. Facebook allows the creation of daily campaign budgets that can be run for a specified number of days in addition to a lifetime budget option that will run until the budget is met or the selected end date has arrived.

Facebook Ad Tips:

  • Ensure that your advertisements are visually attractive.

  • Include clear images, a call to action, and a link to your website.

  • Select targeted geographical locations, genders, age, hobbies/interest that your clients might share.

  1. Invest in social media automation apps to increase your digital footprint and improve time management. Each app provides different budget options, many under $100. They also allow variation in frequency and the ability to post to multiple platforms such as Instagram, Twitter, and Facebook.

Social Media Automation Tips:

  1. Enlist the assistance of local influencers to share your product or service via their social media platforms. While many businesses seek out celebrity brand endorsements, utilizing local influencers can serve as a more cost-efficient and effective way to market your business.

Influencer Tips:

  • College students

  • Government officials

  • Local news anchors

  • Local radio hosts

  1. Pay for click advertising via Google AdWords is a great way to custom design your advertising efforts and attract potential clients one click at a time. Additionally, you only have to pay when a customer clicks to visit your website or calls via the Google search link.

Google AdWord Tips:

  • Search Engine Optimization (SEO) is key. Select targeted keywords that are listed on your landing page as well as in the text of your ad.

  • Use the AIDA formula, which stands for attention, interest, desire, and action.

  1. Branded items such as banners, tablecloths, or table tents for offsite events are very useful in increasing brand awareness and recognition. Consider researching companies that provide these products for reasonable pricing. Suggested vendors include Vistaprint and FedEx Kinkos.

Branded Item Tip:

  • If funds are limited, consider creating a standard brand image that can be reused throughout the year.

This article was written by The BOSS Network Influencer, Rachel Green

Rachel Green is the CEO of A Brand Called U. She has cultivated her passion for public relations and brand management into a multifaceted award-winning business that operates successfully in highly competitive arenas such as sports, lifestyle, tech, and nonprofit.

Learn more about Rachel Green by visiting her website at www.abcupr.com.

Follow Rachel on Twitter @msabcu.


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