How I Did It: Celebrity Event Planner Diann Valentine’s Business of Love

Events entrepreneur turned passion for amour into lucrative ventures

Celebrity event planner Diann Valentine (Photo: WE tv)

Event-planning entrepreneur Diann Valentine has taken her dream of mixing business and love and made it a reality filled with celebrity clients and business success. Valentine’s journey spans from modest beginnings as a teenage wedding planner to  becoming the creator of lavish multimillion-dollar nuptial experiences for the likes of R&B icon Toni Braxton, top actress Lela Rochon, and Basketball Wives star Jennifer Williams. Among her latest pursuits is creating the perfect wedding for reality star Evelyn Lozada and NFL player Chad Ochocinco — a much-anticipated event that has blogs and TV fans on watch.

Famously known for sparking the “Tiffany blue” wedding color craze and incorporating exquisite details such as a fish tank dance floor, Valentine prides herself on catering to the client to design events that are both awe-inspiring and unforgettable.

BlackEnterprise.com caught up with the author and host of WE tv’s I Do Over on making a living centered on amour, her secrets to business success, and why event-planning is about more than just throwing a party.

 

(Produced by Janell Hazelwood; Videography and editing by Melissa Johnson)

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