Diann Valentine: Why Event Planning Is More Than A Party
Black Enterprise Magazine September/October 2018 Issue

Celebrity event planner Diann Valentine (Photo: WE tv)

Event-planning entrepreneur Diann Valentine has taken her dream of mixing business and love and made it a reality filled with celebrity clients and business success. Valentine’s journey spans from modest beginnings as a teenage wedding planner to  becoming the creator of lavish multimillion-dollar nuptial experiences for the likes of R&B icon Toni Braxton, top actress Lela Rochon, and Basketball Wives star Jennifer Williams. Among her latest pursuits is creating the perfect wedding for reality star Evelyn Lozada and NFL player Chad Ochocinco — a much-anticipated event that has blogs and TV fans on watch.

Famously known for sparking the “Tiffany blue” wedding color craze and incorporating exquisite details such as a fish tank dance floor, Valentine prides herself on catering to the client to design events that are both awe-inspiring and unforgettable.

BlackEnterprise.com caught up with the author and host of WE tv’s I Do Over on making a living centered on amour, her secrets to business success, and why event-planning is about more than just throwing a party.


(Produced by Janell Hazelwood; Videography and editing by Melissa Johnson)

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Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.

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