Jordan Brand: The Next Generation of Shoes & Stars

Jordan Brand: The Next Generation of Shoes & Stars


For example, Chris Paul and his upcoming CP3.V (release date scheduled for early January 2012) sneaker represents the “Fly Around” silo because of the New Orleans Hornets point guard’s penchant for leaving opposing defenders in the dust. Designed by Jordan Design Director of Footwear, Andre Doxey, the shoe is billed as the lightest CP3 ever at 12.5 ounces. With a Flywire upper and Podulon technology in the heel area, Paul’s sneaker is all about speed. The shoe also carries personal meaning for Paul, courtesy of the 61 triangles on the shoe, which represent the number of points he scored in high school as a dedication to his dearly departed grandfather.

Technology and fit get the attention of the diehard athletes all day but Doxey, who is a 16-year veteran in the footwear industry, understands that it will take a bit more to convince the pedestrian hoops fan to spend $100+ on Jordan sneakers in this economy. “Part of our history has always been making great product first, and making it beautiful,” he says. “When you do that people adopt it. They’re going to play in it and they are going to wear it. So that’s our goal–period. Whether there is a season or not a season, we want people wearing the product.”

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