Social media is a game of numbers, the more people in your network the broader your reach when branding and promoting. No place is that more evident than on Twitter. Anyone that’s played the follow back game knows reciprocation is just not that easy—especially when dealing with someone the likes of Oprah Winfrey. While the multimedia mogul and billionaire businesswoman has a Twitter following over six million, her list of handles worth following tops out at a mere 33. Curious as to who these chosen few are, BlackEnterprise.com peered through @Oprah’s timeline to see if the Oprah Effect translates to Twitter as well.
It makes sense that Oprah.com would be among Lady O’s follows, she’s always been one to lead by example. The account’s feed features content related to health, beauty, recipes, money, decorating and relationship advice to live your best life.
In another nod to her multimedia empire, Oprah follows the feed for her own magazine, which provides inspiration on everything from lasting love to luscious food, from the joys of reading to the rush of learning how to do everything a little better.
As VP of Harpo Development and Creative Works, Sinclair creates and promote new shows, series and specials for the company—including The Dr. Oz Show, Oprah’s Big Give, Oprah’s Oscar Special, and Christmas at the White House.
Despite her label as a perennial funny woman, McCarthy also serves as President of Generation Rescue, a resource for those dealing with autism and their families that likely struck a chord with Oprah’s humanitarian heart.