RLJ Entertainment, Inc., announced the launch of UMC – Urban Movie Channel, RLJE’s proprietary digital channel. The channel will feature urban-themed movies showcasing the best drama, documentaries, comedies, horror, and stage plays.
RLJ Entertainment was created by Robert L. Johnson, founder of Black Entertainment Television (BET) and The RLJ Companies and Chairman of RLJ Entertainment.
Robert Johnson said, “As founder of BET, I have gained a deep understanding and knowledge about the African American and urban consumer and the entertainment content that appeals to them. UMC was designed so that the African American and urban creative community could directly reach consumers in a way that removes many of the restrictions associated with the legacy content development and distribution models. As more video is consumed over broadband, we believe that we can quickly become the preeminent provider of quality urban entertainment to what has largely been an underserved, yet highly engaged audience. I am convinced that urban consumers will gravitate to the economic and entertainment value proposition of UMC and that the creative community will embrace UMC as the best way to reach their loyal fans and benefit financially from showcasing their outstanding work product.”
RLJ Entertainment is a leading creator, owner and distributor of media content across digital, broadcast and physical platforms.