UltraViolet Demands Reebok Drop Rick Ross

Controversial lyrics by the rapper have already spurred protests and demands for the sneaker company to take action

rick rossLooks like artists may start to watch what they say in their songs.

UltraViolet, an organization dedicated to championing women’s rights and fighting sexism, is urging Reebok to drop Rick Ross based on the controversy of the lyrics akin to date rape in the song, “U.O.E.N.O.”

In case you haven’t heard, the rapper states in the song, “Put molly all in her champagne/ She ain’t even know it/ I took her home and I enjoyed that/ She ain’t even know it.”

A petition drafted by UltraViolet states, “By holding Rick Ross up as something to aspire to, Reebok is sending the message that raping a woman is cool — and that’s a dangerous message to send the boys and young men that Reebok markets to. This is what rape culture is.”

On April 4, members of UltraViolet protested outside Reebok’s flagship store in New York City and delivered a petition with 71,763 signatures against Ross.

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  • http://www.facebook.com/profile.php?id=100001213535899 Gary Orlando Mason

    Life or death is in the power of the tongue. Reebok isn’t the only company guilty of promoting depravity and immorality. I am thankful there are groups like ultraviolet that bring these kinds of issues to the forefront and demand accountability.

  • Pingback: UltraViolet Demands Reebok Drop Rick Ross - I Am Mo Better

  • Nick Carmine

    check out “Cops Vs Color Of Change” at http://www.pookiethedestroyer.com for interesting article on this controversy

  • Charles

    We have missiles pointed at our country right now…and this is what is causing uproar? I don’t condone rape at all but I’m more concerned with my country being blown to smithereens than I am with what a rapper is saying in a song. People can put energy into getting a shoe company to stop endorsing a rapper but what about our unemployment rate? What about the children who are eating ONLY when they go to school? What about the number of young people who are being murdered in our inner cities across the country? We have many more IMPORTANT issues at hand than what Rick Ross is rapping about. I really wish the people in this country would wake up!