Nivea Pulls Controversial Ad After Claims of Racism

Nivea Pulls Controversial Ad After Claims of Racism


Skin care product maker Nivea found itself in hot water this week when the Black blogosphere got a hold of an arguably racist print ad for men’s grooming products that was published in Esquire magazine. The advert features a clean-cut Black man tossing a disembodied African American man’s head with an unkempt Afro and beard— the tagline is “Re-Civilize Yourself.” Clearly the folks at Nivea didn’t realize that grooming, especially when coupled with the insinuation that long kinky hair is “uncivilized” can be a touchy subject for people of color.

Click here to read more about the controversial Nivea ad on BlackEnterprise.com/BENext


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