Nivea Pulls Controversial Ad After Claims of Racism

The international skin care company apologizes for offensive ad

Nivea apologizes for recent ‘Re-civilized’ NIVEA For Men ad (Image: Press)

Skin care product maker Nivea found itself in hot water this week when the Black blogosphere got a hold of an arguably racist print ad for men’s grooming products that was published in Esquire magazine. The advert features a clean-cut Black man tossing a disembodied African American man’s head with an unkempt Afro and beard– the tagline is “Re-Civilize Yourself.” Clearly the folks at Nivea didn’t realize that grooming, especially when coupled with the insinuation that long kinky hair is “uncivilized” can be a touchy subject for people of color.

Click here to read more about the controversial Nivea ad on BlackEnterprise.com/BENext

ACROSS THE WEB
  • Lanie

    “Clearly the folks at Nivea didn’t realize that grooming, especially when coupled with the insinuation that long kinky hair is “uncivilized” can be a touchy subject for people of color.” — Heck yeah! How can they not know?! I think they did it on purpose. Seriously, no one saw an issue with this ad before printing it?!?!?! After a while I just feel like these ads/companies/whatever do it on purpose..maybe they want controversy. Maybe there’s a connection between controversy, offending people and sales that we don’t know about *sarcasm*….

  • BCarol

    The product is made in Germany…Guess they still haven’t a clue!

    • chris

      yeah always put the blame on the germans…. this will never stop as well as it will never stop the world thinking americans are the most superficial and dumb people in the world..

  • Paul

    This is coming from a website that specifically targets blacks, and is called Black Enterprise? And what about the hundred other black organizations? Can you imagine if CNN was called White News Network? Can’t you see anything from the other side, at all?