When engaging in social media, many folks mistakenly abuse platforms by using them as a place to incessantly plug their own content, products, or services. But that’s not the ideal way to build a community of engaged followers who will eventually be converted to customers.
It’s probably why they aren’t seeing a good return on investment from their social media activities.
Social media is effective largely because it’s just that…social. And being social doesn’t mean flooding timelines and feeds with your content exclusively. That’s just like going to a party and only talking about yourself. Everyone tunes you out.
Being impactful on social is about sharing and adding value, first. And it’s all about finding a good balance. That’s where content curation comes in. In fact, I’d argue that content curation is just as important as content creation and promotion.