5 Places Where You Can Always Find Great Content
Black Enterprise Magazine September/October 2018 Issue

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When engaging in social media, many folks mistakenly abuse platforms by using them as a place to incessantly plug their own content, products, or services. But that’s not the ideal way to build a community of engaged followers who will eventually be converted to customers.

It’s probably why they aren’t seeing a good return on investment from their social media activities.

Social media is effective largely because it’s just that…social. And being social doesn’t mean flooding timelines and feeds with your content exclusively. That’s just like going to a party and only talking about yourself. Everyone tunes you out.

Being impactful on social is about sharing and adding value, first. And it’s all about finding a good balance. That’s where content curation comes in. In fact, I’d argue that content curation is just as important as content creation and promotion.

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Join the Conversation

Courtney Herring

As the founder and CEO of The Champ Media Agency, I'm a consulting entreproducer dedicated to helping time-starved entrepreneurs execute their content strategy to nurture inspired and engaged online communities. I take the headache out of editing, social media and web content maintenance, allowing you to be successful in other pursuits. Together, when we work, you win! For more information, please visit: www.GoChampMedia.com.

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